Baobab was licensed for the European food market just six years ago, and the white, floury pulp contained in its yellow-green pods is quickly gaining ‘superfood’ status in this market. The tree’s pulp has more protein than breast milk, more vitamin C than oranges, more magnesium than spinach, more iron than red meat and more potassium than a banana. It has become a popular additive in reinforced foods.
Working women in Africa and the EU spend less time at home, full meals are prepared much less often. In this scenario, modern consumers are not limited to the three traditional meal times, breakfast, lunch, and dinner. Therefore there is an increasing demand for convenience food, which is food already prepared or semi-prepared for the consumer. This eating pattern rarely gives a balanced diet, containing all the important nutrients. One answer to this problem is functional foods, which are foods containing added ingredients, intending to promote good health, another is dietary supplements, which can compensate for nutritional deficiencies(baobab).
Baobab is a superfruit is a relatively recent phenomenon. Scientific research has found the fruit to have a remarkable nutritional and health benefit. Fresh baobab fruit and the fruit pulp have a high amount of vitamin C: 100 grams of baobab fruit contains up to 500 milligrams of vitamin C. That’s 10 times as much as an equal serving of fresh oranges!